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Why Your Brand Messaging Isn't Working and How to Fix It

Elev8 Media Team
May 15, 2023
Why Your Brand Messaging Isn't Working and How to Fix It

If you've ever felt like your brand is showing up online but still not connecting, you're not alone. We've seen it with coaches, content creators, NGOs, and event brands they're posting consistently but not building community, not getting engagement, and definitely not converting.


The Problem Isn't Your Content. It's Your Messaging.


When we worked with Elev8 Moments, they had beautiful visuals and engaging ideas but the messaging wasn't clearly connecting with their audience. Once we developed a narrative-driven campaign (like the Valentine's Day skit), engagement surged and sales followed.


Common Messaging Mistakes We See:


  • Saying too much and none of it clearly
  • Talking about yourself instead of the audience
  • Inconsistent tone across platforms
  • No defined brand voice or story

  • What Clear Messaging Looks Like:


  • Your Instagram bio matches your website tone
  • Your captions feel personal, not robotic
  • Your audience knows exactly what you do, who you help, and why it matters

  • The Fix: Audit → Define → Align


  • Audit your current content and language across platforms
  • Define your tone of voice, brand story, and audience needs
  • Align all your communication from captions to your "About" page

  • At Elev8 Media, this is exactly what we do under our Communications Consultancy helping you sound as powerful as you are.


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